news

MICROSOFT’S NEW REPORT SUGGESTS THAT LINKEDIN ENGAGEMENT IS CONTINUOUSLY RISING

When Microsoft bought LinkedIn back in the mid of 2016, one element that they lost in the process was to

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RESOURCES


WHITEPAPERS

In whitepapers

B2B MARKETING AUTOMATION PLATFORMS

 

Marketing technology continues to be a priority investment for businesses across the board, driven by increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts

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In whitepapers

Transparent Marketing How to earn the trust of a skeptical consumer

Most companies are churning out traditional sales jargon laced with vague adjectives and “me too” claims. A visionary (even if small) firm who learns how to communicate in a new

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In whitepapers

MARKETING ON THE SHELF EXACTLY HOW IN CONTROL ARE YOU?

In the first of our Smurfit Kappa papers, we highlight a significant opportunity being missed by brands fighting for shopper attention and market share in Europe’s highly competitive supermarkets. An

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In whitepapers

Integrated Digital Marketing: The Key To Understanding Your Customer

With diverse digital touch points such as social, web, and mobile gaining popularity across the customer base, digital marketing is, today, perceived as a cost-effective marketing strategy to improve customer connect. In

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VIDEO

In video

5 SOCIAL MEDIA MARKETING TIPS TO DOMINATE IN 2020

In this video, you will learn how to improve your social media marketing and gain more organic engagement without relying on Facebook ads or Instagram posts or by posting on

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In video

What Facebook Knows About Marketing Banking Services to Millennials

Nearly anything market researchers and social scientists could ever want to know about consumers could be gleaned from Facebook’s ginormous database. It is quite possibly the biggest collection of consumer

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In video

HTML5 FOR DIGITAL ADVERTISING

ABOUT THE IAB’S AD OPERATIONS COUNCIL AND MOBILE MARKETING CENTER OF EXCELLENCE The Ad Ops Council is dedicated to improving the operational efficiency of interactive advertising. Ad Ops Council working groups regularly

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In video

RULES FOR CONTENT MARKETING - VIDEO SCRIBING 02

Free Mini Web Series about the rules for creating visual marketing content for your Brand. Audiences respond to visual information better than text only.  

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EVENTS



WEBINARS

In webinars

GARTNER TOP MARKETING PREDICTIONS FOR 2020 AND BEYOND

Your attempts to connect with consumers by gathering data will most likely fail. Marketing leaders constantly seek additional data sources and new skillsets as they strive for “one-to-one marketing”, invest

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In webinars

EMAIL ACCESSIBILITY GUIDELINES

In order to create email accessibility, you should understand why it’s important. Email accessibility standards is a set of rules and recommendations to let us make the emails we send

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In webinars

25 Best Practices for Effective Email Marketing

Email offers an effective way to engage your subscriber. Email is quick, email offers great ROI, email offers you access to tremendous reporting, email allows you to personalize your message,

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In webinars

Forecasting for Digital Marketing Planning

Discover how Marketing Forecasting improves your business and how to create forecasts using tools such as Scenario Planning, Consumer Adoption Rates and Attribution Modelling

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CONFERENCES

In conferences

THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020

This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge

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In conferences

NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW

This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge

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In conferences

YMS:ONLINE USA

YMS:ONLINE is a virtual event environment of talks from the biggest and most disruptive brands around, a fully interactive exhibition hall showcasing the latest tech providers and media platforms along

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In conferences

BRAND MANAGECAMP 2020

Brand ManageCamp is much more than a 3 day virtual conference - it is a full year of marketing content. PREMIUM and PLUS pass holders will get access to exclusive

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