Optimizing Product Listing Ads for Better ROI

"Google’s Product Listing Ads (PLAs) are one of the most effective advancements to paid search
advertising in recent years. Specifically, Product Listing Ads (PLAs) are a specific format of paid search
advertising that allows marketers to include a photo, title, pricing information, and store or business name within a bordered box on the SERP. Introduced by Google in 2009, PLAs help advertisers promote products and inventory without using additional keywords or ad text. PLAs work on a CPC basis, meaning that the advertiser is only charged when a user clicks on the advertisement. "


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