"Google’s Product Listing Ads (PLAs) are one of the most effective advancements to paid search
advertising in recent years. Specifically, Product Listing Ads (PLAs) are a specific format of paid search
advertising that allows marketers to include a photo, title, pricing information, and store or business name within a bordered box on the SERP. Introduced by Google in 2009, PLAs help advertisers promote products and inventory without using additional keywords or ad text. PLAs work on a CPC basis, meaning that the advertiser is only charged when a user clicks on the advertisement. "
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