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How Traditional Advertising is Aligning with Digital, Not Fighting Against It

In the 1950s, as America’s post-war boom was moving into high gear, something happened that changed the way car dealers advertised.From the showroom of his Courtesy Chevrolet dealership in Chicago, Jim Moran crafted the first dealership television commercial and launched dealers into a dynamic new advertising medium. From this humble beginning, the seed of traditional advertising that has been the mainstay of retail automotive marketing was planted.

Download http://advertisingreports.info/resourcefiles/Digital,_Not_Fighting_Against_It.pdf

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