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What Facebook Knows About Marketing Banking Services to Millennials

Nearly anything market researchers and social scientists could ever want to know about consumers could be gleaned from Facebook’s ginormous database. It is quite possibly the biggest collection of consumer insight in the world — a virtual gold mine. Just like Google can tell health officials where the next flu outbreak will strike, there isn’t much Facebook couldn’t tell marketers about the psychology, preferences and motivations of today’s consumer. That’s doubly true for Millennials, who grew up living their lives on the world’s #1 social network.

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