ABOUT THE IAB’S AD OPERATIONS COUNCIL AND MOBILE MARKETING CENTER OF EXCELLENCE
The Ad Ops Council is dedicated to improving the operational efficiency of interactive advertising. Ad
Ops Council working groups regularly include agency-side representatives to help improve
communication, understanding, and work process in many areas of the buyer-seller relationship. A full
list of Committee member companies can be found at: http://www.iab.net/ad_ops_council
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