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5 MARKETING AUTOMATION TACTICS TO AUTOMATE YOUR LEAD GENERATION STRATEGY

Marketing is exceptional it comprises both highly creative tasks and extremely repetitive ones. The latter demand pretty much no decision-making, no profound analysis; all they need is straightforward action. Considering that we’re living in the age of Machine Learning, it’s safe to assume that automating the more repetitive tasks will provide businesses with greater results and employee satisfaction, while also eliminating human error from the process. The great part is that this approach can be used by organizations of all sizes, from small agencies and startups to large corporations.

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