Transparent Marketing How to earn the trust of a skeptical consumer

Most companies are churning out traditional sales jargon laced with vague adjectives and “me too” claims. A visionary (even if small) firm who learns how to communicate in a new way could achieve instant credibility. Credibility translates into trust; trust translates into relationship, and relationship can translate into sustained sales. But what is this “new way to communicate” and how can we learn it? Here’s one place to begin. This article contains 2591 words. You have already read 747 of them. It will NOT answer all of your questions. It is very limited by it’s length and by it’s medium, but it will disclose five key principles that could truly help you penetrate the venerable defenses of your target market.


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