"Despite the sluggish economy, recent reports suggest that this year’s consistent growth in e-commerce
spending may result in a record breaking year in online holiday spending. As online retailers plan their
holiday marketing strategies, it’s important to reflect on the key trends of 2011 that have impacted search
and online marketing.Last year’s e-commerce holiday sales (November-December 2010) reached an astounding $32.6 billion,representing a 12 percent increase year-over-year, but given the growth of online retail spending in 2011, don’t be surprised to see this number increase.1 comScore recently cited that Q2 2011 online retail spending reached $37.5 billion, a 14 percent increase from Q2 2010, marking the third consecutive quarter of double-digit growth rates.2
eMarketer and comScore both predict ecommerce sales to grow by 12 percent during the 2011 holiday season.3"
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